I have no competitors! Why don’t I make money?

The Trap That Eats Start-ups and Entrepreneurs.

You should be worried if your boss or client ever says “we have no competitors, we are the best at what we do, and no one does anything similar to what we do”. You should be downright scared if you ever hear yourself say something similar.

“But, having no competition is good!” a novice entrepreneur might say. Sure, the imagination of owning an entire market to yourself sounds like a shortcut to world domination. Someone has to be first, after all…