How to make better content with Mark Manson (and cocaine).

Mark Manson knows how to get attention, and keep it. His latest video is evidence of this, and it uses a really simple trick that you can use, too.

Mark Manson just published a YouTube video that’s likely to break 1M views in less than a week. Besides it being Mark Manson literally doing cocaine, it’s going to be huge because it uses on really important trick that makes videos go crazy viral.

Besides just giving useful, valuable advice, Mark uses a content structure that gets attention and keeps audiences watching. Which sends the right signals to YouTube to promote the hell out of it. Here’s how you can learn to do the same.

Mark Manson being a role model and pillar of the creator community.

His opening uses the “2nd-layer analysis” framework. It goes something like this:

1. State a relatable problem (desire, etc)
2. Immediately tag the “standard” advice — and then explain why it’s wrong, incomplete, or ineffective
3. Give your value-added opinion and idea.
4. Provide context, examples, and nuance